Steve Aston · Creative Copywriter


Sure Broadband

The copy for the consumer-facing site required offers and services to be described in the most accessible way possible.

Sure’s B2B site was a different proposition, with highly technical information which needed to reassure a professional IT audience that the provider was a safe place for data and had innovative solutions.

I created a new website for Sure Phone and Broadband, covering both their B2C and B2B offerings. This involved working with the site UX to create a new TOV across dozens of pages.

  • Role Copy Lead

  • For UX Copy

  • Type Website

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