The copy for the consumer-facing site required offers and services to be described in the most accessible way possible.
Sure’s B2B site was a different proposition, with highly technical information which needed to reassure a professional IT audience that the provider was a safe place for data and had innovative solutions.
I created a new website for Sure Phone and Broadband, covering both their B2C and B2B offerings. This involved working with the site UX to create a new TOV across dozens of pages.
Role Copy Lead
For UX Copy