Sure Broadband
![](https://carbon-media.accelerator.net/00000009Vs6/57DTazqmgz3b5PNaGCRDhs;960x606.png?auto=webp)
The copy for the consumer-facing site required offers and services to be described in the most accessible way possible.
![](https://carbon-media.accelerator.net/00000009Vs6/e465aRJQB4HdNrRs7dXNjM;960x600.png?auto=webp)
![](https://carbon-media.accelerator.net/00000009Vs6/cNI3H77q4C4fhm4s33bzuL;960x810.png?auto=webp)
![](https://carbon-media.accelerator.net/00000009Vs6/j2NRvN3pxhmef6VbvZRAt3;960x759.png?auto=webp)
![](https://carbon-media.accelerator.net/00000009Vs6/foh4jaYim5ae2eHFdECofH;960x753.png?auto=webp)
![](https://carbon-media.accelerator.net/00000009Vs6/d819uDt6xNyconR1crexo1;960x659.png?auto=webp)
Sure’s B2B site was a different proposition, with highly technical information which needed to reassure a professional IT audience that the provider was a safe place for data and had innovative solutions.
![](https://carbon-media.accelerator.net/00000009Vs6/99rEJb7wgnwfxNzNY8p9Lx;960x662.png?auto=webp)
I created a new website for Sure Phone and Broadband, covering both their B2C and B2B offerings. This involved working with the site UX to create a new TOV across dozens of pages.
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Role Copy Lead
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For UX Copy
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Type Website
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