The Best Job In The World?
Working with Diageo, we created The Best Job in the Whisky World for Lagavulin – to become Master Warehouseman Iain’s MacArthur’s new apprentice. Iain’s a fantastic character and really gives the brand personality, so he made a great cornerstone for the campaign. The winner was publicised via email and on Facebook with 100,000 votes being cast.
Agency: Havas
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Role Senior Creative
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For Diageo Classic Malts
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Type eCRM
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URL www.facebook.com/photo.php?v=646384788706295&set=vb.122033514474761&type=2&theater
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