Steve Aston · Creative Copywriter


Live Like The Captain

Which kind of Captain are you?

To support their ‘Live Like The Captain’ TVC, Captain Morgan wanted a social campaign to reinforce the message that everyone can be a Captain. My idea: to create a series of merit badges that people could award to their friends for moments of captainship, celebrating the little things that make the week worthwhile. A simple way to get people sharing.

Agency: MullenLowe

  • Role Creative Lead

  • For Captain Morgan

  • Date Mar 2017

  • Type Social

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