Live Like The Captain
Which kind of Captain are you?
To support their ‘Live Like The Captain’ TVC, Captain Morgan wanted a social campaign to reinforce the message that everyone can be a Captain. My idea: to create a series of merit badges that people could award to their friends for moments of captainship, celebrating the little things that make the week worthwhile. A simple way to get people sharing.
Agency: MullenLowe
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Role Creative Lead
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For Captain Morgan
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Date Mar 2017
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Type Social
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