Steve Aston · Creative Copywriter


National Trust

Visitors would be given a list of photo opportunities at every site to help them get the perfect shot to share on social media.

I was given the task of creating the digital concepts on a pitch to win the National Trust account. The aim was to show how every penny spent at National Trust locations helps fund great experiences for all ages. Firstly I looked at the social media activity of visitors and to change the focus, created a number of creative routes around #ididthat. This encouraged visitors to post their experiences online through outlets like Instagram, creating UGC that showed the huge range of things you can do at National Trust sites and making the content more human and varied.

We won the pitch, bringing a national treasure to the agency.

Agency: MullenLowe

  • Role Creative Lead – Digital

  • Date April 2017

  • Type Digital and Social

Up Next:

Virgin Trains