Steve Aston · Creative Copywriter

SEAT wanted to change the way people bought their cars by creating a new store at Lakeside – the first of several to be rolled out across the UK. My role was to direct the content and oversee the design team – making it more than just a sterile garage space. Interactive panels were created for customers to browse the SEAT range along with large motion graphics displays and videos to entice passing shoppers.

Agency: Mullen Lowe