McDonald's









During my time at Leo Burnett I didn’t just sell a lot of Happy Meals and limited-edition burgers (‘Presto, it’s the Italian Stack’), I also worked to boost the profile of the brand’s social responsibility programmes and their drive towards being fully sustainable. A digital project, it used online and social media under #goodtoknow to change how customers saw McDonald’s.
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Role Senior Copywriter
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Type Digital and social
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URL www.mcdonalds.com/gb/en-gb/good-to-know/environment.html
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