Steve Aston · Creative Copywriter

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McDonalds

During my time at Leo Burnett I didn’t just sell a lot of Happy Meals and limited-edition burgers (‘Presto, it’s the Italian Stack’), I also worked to boost the profile of the brand’s social responsibility programmes and their drive towards being fully sustainable. A digital project, it used online and social media under #goodtoknow to change how customers saw McDonalds.


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