Steve Aston · Creative Copywriter



During my time at Leo Burnett I didn’t just sell a lot of Happy Meals and limited-edition burgers (‘Presto, it’s the Italian Stack’), I also worked to boost the profile of the brand’s social responsibility programmes and their drive towards being fully sustainable. A digital project, it used online and social media under #goodtoknow to change how customers saw McDonald’s.

Up Next:

Drive Away Happy