Steve Aston · Creative Copywriter


Drive Away Happy

Papercraft and stop motion brought the ad alive

Here's how the ad was made

Full page press ad

Buyer’s remorse? Not great when it comes to your car.

This campaign was created for Peugeot to underline their great value and the different ways you can own their cars. The TV ad used traditional stop motion to give warmth to the campaign and we took the unusual route of only unveiling the cars at the very end – making the value message more important. The print ads used a dramatic rainbow road and quirky copy to set Peugeot apart from the crowd.

Agency: Havas London

  • Role Senior Creative

  • For Peugeot

  • Type Integrated

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