- FOR

Experiential

- TYPE

Experiential/Packaging

The Royal Opera House is a registered charity and relies on donations to survive. They wanted a way for smaller donors to feel they’d contributed something tangible.

My idea: allow people to buy an actual pair of shoes for a dancer. With thousands of pairs needed every year it was meeting a very real need and allowed visitors to the Royal Opera House to get a quirky gift for a friend or something to remember their visit.