Steve Aston • Creative Copy & Content

Home delivery

Sainsbury’s

Digital CRM

Sainsbury’s wanted to keep customers engaged with their online delivery service.


I worked with a planner to identify key points in the customer journey where we could email them with ideas, offers and solve any problems they might have encountered with their orders.


It was a huge project, with dozens of emails generated for different stages of the the shopping experience. The result? Increased customer retention and a happy client.

Agency: AKQA