Harley Test Ride
![](https://carbon-media.accelerator.net/00000009Vs6/gIpTpdCymz6g8oPMiTjrS8;382x535.png?auto=webp)
![](https://carbon-media.accelerator.net/00000009Vs6/iiYmvcOJ5OAdmLL45iNjMx;380x539.jpeg?auto=webp)
![](https://carbon-media.accelerator.net/00000009Vs6/0yPjlAWJqa3dT1tTl9YEZ4;379x539.png?auto=webp)
![](https://carbon-media.accelerator.net/00000009Vs6/egxsqm3vEDZeLjihb5zEW1;381x539.png?auto=webp)
Tapping into that quintessential Harley biker attitude to create ads to promote test rides of their Dark Custom range. I was Creative Lead on this account, producing and overseeing a huge range of work. This 70s Grindhouse movie-inspired execution is my favourite campaign of 2017 as it’s a departure from Harley’s usual style. Also, it’s always nice to focus on writing headlines.
Agency: MullenLowe London
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Role Creative Lead
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For Harley Davidson
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Type Press, Digital and Social
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