Steve Aston · Creative Copywriter

Tapping into that quintessential Harley biker attitude to create ads to promote test rides of their Dark Custom range. I was Creative Lead on this account, producing and overseeing a huge range of work. This 70s Grindhouse movie-inspired execution is my favourite campaign of 2017 as it’s a departure from Harley’s usual style. Also, it’s always nice to focus on writing headlines.

Agency: MullenLowe London