Digital and Social

I was given the task of creating the digital concepts on a pitch to win the National Trust account. The aim was to show how every penny spent at National Trust locations helps fund great experiences for all ages. With my art director partner we looked at the social media activity of visitors and to change the focus, created a number of creative routes around #ididthat. This encouraged visitors to post their experiences online through outlets like Instagram, creating UGC that showed the huge range of things you can do at National Trust sites and making the content more human and varied.

The pitch was a success, bringing a national treasure to the agency.

Agency: MullenLowe