Steve Aston • Creative Copy & Content

Live Like The Captain

Captain Morgan


Social


To support their ‘Live Like The Captain’ TVC, Captain Morgan wanted a social campaign to reinforce the message that everyone can be a Captain. My idea: to create a series of merit badges that people could award to their friends for moments of captainship, celebrating the little things that make the week worthwhile. A simple way to get people sharing.

Agency: MullenLowe