Social Media / CRM

Working with Diageo, we created The Best Job in the Whisky World for Lagavulin – to become Master Warehouseman Iain’s MacArthur’s new apprentice. Iain’s a fantastic character and really gives the brand personality, so he made a great cornerstone for the campaign. The winner was publicised via email and on Facebook with 100,000 votes being cast.

Agency: Havas