Steve Aston • Creative Copy & Content

Ateca Launch

SEAT

Integrated campaign


Possibly the biggest project I worked on at MullenLowe was the launch of the new SEAT Ateca, the brand’s first SUV. I was Creative Lead on everything from the TVC to press and the digital activity pre and post launch. Months of planning and activity lead to huge interest and long waiting lists for customers.

Agency: MullenLowe London

Pan European launch TVC

Ateca Radio Ad 1

Ateca Radio Ad 2

Interactive pre-order spec generator

Case study