Steve Aston · Creative Copywriter



Making Android sound a little less…robotic.

I was brought in to lift the TOV for Google’s Android. This meant selling the virtues of the platform without lots of technical jargon and instead letting people know exactly how Android would fit into their everyday life. The result: a lot more human.

  • Role Senior Copywriter

  • For Adam&EveDDB

  • Type Digital

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