Product pages
I created copy for a wide range of investment product pages across Aviva.co.uk covering pensions, investments and savings. This involved working with product managers to present the benefits in an accessible and appealing way while meeting the requirements of legal and financial promotions regulations.
Articles
Writing with authority on a wide range of investment subjects, I explained complex financial ideas like tax rules and allowances in a way novice investors could understand, empowering them to make important decisions about their future.
Customer tools
I created a range of customer tools, such as investment calculators with the aim of improving understanding and encouraging cutomers to invest in Aviva products.
